Find out about the hottest Dolls, Pets, and Plush toys of 2024 right here! These are must-have's for Christmas and will feature on every kids wish-list.
Squishmallows are the number one toy in the world! There are hundreds of Squishmallows to collect, all with names and personalities, plus there are licensed characters to collect like Pokémon, Harry Potter, Disney and more. Build your #SquishSquad this Christmas.
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The Hatchimals Alive Mystery Hatch is sure to bring surprise and delight to your kids this Christmas! Your new pet magically hatches itself out of the egg! With lights, sounds and mist for a magical unboxing experience
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Are your kids asking for a pet this Christmas? These Little Live Pets are so realistic it's the next best thing to having a real pet! Each pet has sounds and reactions as your child plays! Kids can pretend to feed them, play with them to hear their unique reactions, and cuddle their soft-touch fur!
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Inspired by the NETFLIX animated show and best-selling book series where friendship reins, fans can celebrate the bond between rider and unicorn with the Unicorn Academy Dolls! These toys will spark endless imaginative storytelling.
Unicorn Academy
Get ready to Experience REAL MAGIC with Magic Mixies! There is so much enchantment in store and adorable magical friends to adore! The Magic Mixies range of dolls and collectibles each have a magical unboxing experience for kids to enjoy. Who will you magically create?
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BABY Born Dolls have 10 life-like functions and accessories perfect for your little one to role play taking care of their new Baby. Including a magic dummy that opens and closes your baby's eyes with just a twist! And there are many more accessories available for your BABY Born doll to enrich playtime for your little one.
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The L.O.L. Surprise! Mermaid dolls are mer-mazing! Get ready for a fun unboxing as you create your mermaids tail with the included compound and mould. Customise your dolls Mermaid tail for a fin-tastic look!
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Care Bears are on a mission to spread caring and sharing around the world, these loveable bears have been around since the 80's and are sure to bring a wave of nostalgia as you gift them to the next generation! With a wide range of characters to collect in bright colours the Care Bears are sure to bring cheer this Christmas!
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Get ready to unleash the bobble with over 120 exciting new friends. A new generation of Littlest Pet Shop is in toy stores now! Old fans and new will want to collect them all! How big is your Littlest Pet Shop crew?
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Discover the fun with MGA's Miniverse, Make It Mini range. Unbox your SURPRISE package to find your unique mini collectible and get ready to CREATE! There are so many fun Miniverse sets from Harry Potter, Lord Of The Rings, Hello Kitty, and more! They're the perfect gift for Christmas.
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The latest addition to the Squishmallows family! An adorable 1 inch collectible made of squeezable plastic! The fun is endless, with over 140+ Mini-Squish to collect, trade, play, wear, and display!
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