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What do you do when you combine crafting with collectability? Meet MGA's Miniverse, Make It Mini Food! The only mini collectible that you can PREP, SET & DISPLAY
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In this world, all work is play and nothing is dull cuz it's a lil' surprising and outrageous with the Little Outrageous Littles!
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Get ready to make real magic and discover the world of Magic Mixies! There is so much enchantment in store and adorable magical friends to adore!
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A new generation of Littlest Pet Shop; Series 1 Generation 7 is out now!
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Explore the world of Little Live Pets! Discover pets that come to life – these pets move, act and sound like the real thing!
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Things You Love Made Micro! Discover all new collectibles from Journals to themed Backpacks filled with mini collectable surprises that really work!
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Unicorn Academy is a world full of magic and adventure! We are so excited to announce that the range of Unicorn Academy toys are out now! Plus check out the...
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Something magical is here: Hatchimals Alive Mystery Hatch and they need your love to hatch! Featuring an exciting hatching experience!
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Introducing Bitzee: the digital pet you can really touch™! Bitzee reacts to your swipes, tilts, shakes and touch. With your love and care, help your pets grow to Super Bitzee!
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Welcome to the doll world of BABY born. Here you can find the perfect doll for every age.
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The Ultra collectible 1 inch Mini-Squish for on-the-go fun!
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Micromallows are tiny but mighty! Style and display your new micro besties! Only by Original Squishmallows. Join the Squad!
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